Alex Wright


Rollyo







Wireframes



The challenge

Create a tool that allowed anyone to "roll your own" search engine using the Yahoo! search API.

My role

Co-founded the company and led a small design team to create the front-end user experience. Developed exploratory sketches, process flow diagrams, detailed wireframes, and worked closely with a visual designer and developer to launch the final product on a shoestring budget. Continued to refine the product through three major releases in response to ongoing user feedback.

Nominated for a 2006 Webby award.