Alex Wright


the latest eCompany has a

August 17, 2000

the latest eCompany has a good piece on the demise of wholepeople.com, a high-profile Web start-up that managed to collapse in three short months despite ample funding and strong corporate backing. wholepeople's failure had nothing to do with funding problems, but everything to do with a rush-job approach to product development. the management team, obsessed with getting product to market as quickly as possible at any cost, ignored developers' pleas for a realistic development window, and, predictably, wound up with a slipshod product that didn't meet customers needs, one that simply failed in the marketplace.


a good cautionary tale of what happens when management puts "first to market" ahead of everything else...


(via michael sippey)


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